Building a Package

Packages allow you to bundle multiple events together as one item so that the customer can purchase all of the items for one price.

1. Log In to Administration.

2. Choose the Sales Organization folder where you wish to build the Events and Package.

3. If your Sales Organization folder does not have the Package option listed, you will need to add the option in Tree Management.

  • Right-click on your Sales Organization folder and select the  Tree Management tab.
  • Check mark Packages and Apply.


4. Individual Shows or Events must be built first and must include prices that Allow Package Sale.

  • Prices can be built with a dedicated package Ticket Type or on the regular event price if the price correlates with the total sum of the package prices once bundled.
  • The Price can be built with dollar amount split across all events or made as $0 and build the package price as a Catalog Component later in the process.

Once you have all your individual shows, events, or items built, you are now ready to start creating your Package with the Components.

5. Click on the Package icon, then right-click and select New.

6. Select the Package Group from the drop-down. Enter the Name and External Name of the package. (External Name is what will appear online; Name is what will appear in AMS).

  • The Enforce Selection of Optional Component Groups allow you to sell a package when not every event is required but do require a certain number of events to be picked to make the package. Make sure to set the Minimum and Maximum to use this feature. 
  • Allow Renewals should be check if this package is being renewed year after year.
  • Require Customer should always be checked when selling a package in order to store important customer data for the multiple events. 

7. The Package Types tab is where you will build the package names and create the Marketing Price.  Note: the marketing price is only for display. The price of the Package will be calculated with the individual Event Component prices or by the Catalog Component. (Image 5)

        a. If when trying to create a Package Type you are unable to select the Sales Line Type please contact your Agile Support Agent to have the Sales Line Type created for you.


8. Click on the Sales Channels tab set the package on sales dates and times.

9. Click on the Delivery tab choose delivery options for the package.

10. Access Buyer Types allows you to choose the different buyer types that will be allowed to sell this package. (This is a required function)

12. Short Descriptive tab is where you will be able to put a short synopsis or description of what is available through this package.

13. The Description tab is where you will place a longer description about the package.

14. Extra HTML tab allows you to add a long description information for this package.

15. Confirmation is where you can add any information that you would like the customer to know when they complete the order (i.e. Thank you for purchasing this package. Season Packages will be mailed on 1/1/2222).

16. Click on the Image tab to upload any marketing image for the package.

17. Once you have your Package information completed, right-click in Component Group and select New to add the individual components to the package.

18. Name the Component Group. (i.e Show 1)

19. Set the  Enforce Component Quantities (if needed) and Display Sequence for this Component Group.

20. Click Apply to save information on the General tab.

21. Click on the Event Component tab to define your package.

  • Select Sales folder containing the single events

  • Use Start Date & End Date of the individual events to search for events within those dates.

  • Select the Sales Line Type from the drop-down menu.

  • In the Ticket Type drop-down, select the ticket type associated with the package price

  • Click the Search button to populate the list of events with that ticket type.

  • Select each of the events that will be bundled in this Component Group.

  • At the right of the event list, choose the Selected Package Type from the drop-down menu and click on the Add Selected button. 

  • The Package Type and the Event Component Ticket Type will appear in the Component table.


  • Apply to save the changes. (If you want to see the pricing for this grouping sand each sales channel, choose the Buyer Type from the drop-down next to Show Prices for
  • If you made a mistake and need to delete a component, checkmark the box next to component and Click the Delete Selected Components button.)

*Skip To Step #24 if not using the Catalog Component feature*

22. A Catalog Component can be added to be included in package. Click on the Catalog Components tab and select the Sales Line Type and the Catalog Product Price Type to search for the items.

23. At the right of the item list, choose the Selected Package Type from the drop-down menu and click on the Add Selected button.  

24. Once you have added all of your components, you are now ready to place your package on sale.

Create an Entry Point to place your package on sale on your website. See How to Create a Package Entry Point.



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