Agile Ticketing Solutions has the ability to send automatic nightly reports to comScore Swift. Yesterday's information will always be pushed to Swift around 4:00 AM ET/3:00 AM CT/2:00 AM MT/1:00 AM PT. Grosses will be sent to Swift nightly. When comScore Swift automation is active, there is no need to manually enter the information through the Swift portal. That said, we still recommend that you pull the nightly box office report out of Swift.
In order to take advantage of this functionality, a few steps that need to be taken before this information can be pushed to Swift. This includes plugging your comScore Theatre Name and comScore Theatre ID into Agile. If you are not sure what your comScore Theatre Name and comScore Theatre ID in Agile are, you can find these listed in comScore or on reports pulled from comScore.
Before you start reporting to comScore, make sure that the Fair Market Value of your tickets is set to the amount you want to report to comScore Swift. Fair Market Value will default to the total amount listed for a ticket's Price column. However, if you have fees included in your ticket price or if you have a discounted member or promo price, you will want to adjust the ticket's Fair Market Value so it equals the real value of the ticket.
Follow the steps below to learn how to enable the comScore Swift Electronic Box Office Reporting:
Adding your ComScore/Rentrak Theatre ID
1. Log in to Administration.
2. Click the Organization House icon.
3. Open the Settings folder.
4. Select the Venue icon.
5. Right-click on a Venue and select Properties.
6. On the bottom of the Venue Information window, enter the comScore Theatre ID and the comScore Theatre Name that was assigned to your organization. NOTE: Organizations that have multiple venues need to make sure that the Theatre ID is populated for all venues, even if you only have one Theatre ID for your entire Organization.
7. Click Apply to save the information.
Adding Distributors List and Marking Events For Reporting
Since Swift is being adopted by the various distributors, it is very important that you add the name of the distributor to the Show for proper reporting. Follow these steps to add the Distributor name to your Show(s). NOTE: You will need to do this for all films for your organization.
1. Open the Blue Folder where your Shows are built.
2. Click on the Show icon.
3. Right click on the Show and select Properties.
4. To add a Distributor to the list, click on the Ellipsis button to the right of the drop-down menu.
5. In the Organization Type Maintenance Properties window, enter the name of the Distributor and click Add New.
6. Select the Distributor for this Show (Film) from the drop-down menu.
7. Check the box next to comScore (Rentrak).
8. Click Apply to save the information.
Do these steps for any new film that you build.
Turn on the Automation Switch
Once you have set up the Theatre ID and added the Distributor to your films, you are now ready to turn on the automation switch.
1. In Administration, open the Organization House icon.
2. Select the Settings folder.
3. Click System Control.
4. On the General tab, scroll to the bottom of the page to the comScore Swift Electronic Box Office Reporting.
5. Check mark Enable Automatic Reporting.
6. Check Include $0.00 Value Tickets if you want these to be reported.
7. Check the box next to Include Price Level 2 In Gross if you want that to be reported. This will pull any zero price tickets that have a Fair Market Value assigned to the price.
8. Once you have started the Automation, you can go into Settings to View Logs. If there are any issues with the data being sent to comScore, you can click on Upload Data to manually push the information based on a date range.
Recommendations
Distributors/studios may have unique contractual terms for matinee tickets. If your organization needs to differentiate your matinee ticket sales, then "Matinee" or "Evening" should be denoted your the tier names in some way or another. For example, some Showtimes and templates can have tiers named Matinee Admission, while others can have General Admission or Evening Admission. This will allow distributors/studios to precisely account for these potentially lower-priced tickets. Ticket type could also be used to designate matinee tickets, but this practice may have a bigger effect on the member benefit set up.
Before you change a tier name or ticket type, take care to check all your ticket benefits. Benefits are often targeted toward specific Tier Names or Ticket Types. You need to make sure the benefits will correctly work for both matinee and regular showtimes by updating the benefits, where applicable, to match new Tier Names and Ticket Types.
CURRENT LIST OF DISTRIBUTORS AS OF APRIL 6TH, 2022
| DISNEY/FOX |
| ANNAPURNA |
| SONY |
| PARAMOUNT |
| LIONSGATE |
| UNIVERSAL/FOCUS/OTL |
| UNITED ARTISTS RELEASING |
| STX |
| A24 |
| AMAZON |
| BLEECKER STREET |
| MUSIC BOX FILMS |
| ROADSIDE ATTRACTIONS |
| NEON RATED |
| MAGNOLIA |
| IFC |
| GREENWICH |
| ENTERTAINMENT STUDIOS MOTION PICTURES |
| BRIARCLIFF |
| FUNIMATION |
| WARNER BROTHERS |
| MGM |
| SUPER LTD |
| ORION |
| PICTUREHOUSE |
| ROADSIDE ATTRACTIONS |
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