We often see that when folks check out their online ticket purchases specifically as guests, they are assigned a new customer number with each purchase. People who do this frequently, without ever creating a username/password combo, cause our system to be gummed up with multiple occurrences of exactly the same information. It would help if you had a 'Customer Global Merge' feature wherein the system could identify common email addresses, for instance, and auto-merge them daily. If one of the customer numbers points to a membership, then that one could be the 'green check' survivor of the merge, while all the others would be the 'red-x's.
Thoughts please? Thanks.