Linking Google Ads and Google Analytics Accounts

In order to make full use of conversion tracking within Google Ads it is important to link your Analytics and Ads accounts.  By linking these two accounts, it makes it easy to take advantage of the conversion tracking Agile Ticketing already triggers within Analytics so that it flows to Ads as well.

Link your accounts

1. Login and access your Google Analytics account at https://analytics.google.com.  
2. Make sure you select the correct account and property by selecting the option at the top left next to the logo.
   
   
   
   
3. Click on the Admin (Gear) on the main menu at the bottom left.
   
   
   
   
4. Expand the Product Links option and click on Google Ads links.
   
   
   
   
5. Click the Link button.
   
   
6. Follow the indicated steps to link and configure the link to your Google Ads account.  (Note that you must have "edit" permissions on the GA property and admin access on the Google Ads account to make the link)
   
   

Set up Ads conversion goal that imports from Analytics

1. Login and access your Google Ads account at https://ads.google.com. 
2. Click on Goals in the left hand main menu.
   
   
   
   
3. Click the New conversion action button.
   
   
   
   
4. Click on the Import option to import data from Google Analytics automatically.
   
   
   
   
5. Select Google Analytics 4 properties, Web, and click Continue.
   
   
   
   
6. Select the purchase Google Analytics event and click Import and continue.
7. Click Done to finish creating the conversion goal.

With these steps complete, you will want to monitor your new conversion goal to make sure that the conversions are getting tracked.  The Status column will start by saying that it has not recorded anything, but once a conversion comes through you should see it change to Active Status along with it showing the number and dollar value of the conversions.