Building an Individual Event

1. Log into Administration

2. Click on the House iconHouseIcon.png

3. Open the Blue Folder that houses your events. 


4. Click on the Event icon. 


5. In the Event field, right-click and select New


6. On the General tab, you will:

  • Select the Event Type.
  • Add the name of the Event in the External Name and Internal Name fields. NOTE: External Name is what will appear on your website and should be the true title of your event. The Internal Name is what will appear in the box office. 
  • Enter the Start Date and Time and the End Date and Time.
  • Add the Duration of the Event.
  • Add/select your Distributor (if any).
  • If you are an organization that sends gross revenue for a film to Rentrak, make sure to checkmark next to Rentrak.


Note: If you need to add a new Event Type or Venue, you can select the Ellipsis Button Ellipsis_button.jpg to the right of the drop-down field. Enter in the new Venue or Event type, and then select Add New.


7. On the Sales Channel tab, checkmark next to each Sales Channel you wish to sell from. Enter the Start Date and Time you want your event to go on sale, and then enter the End Date and Time for when you want sales to end (many organizations will want their Web Sales to end before the start of the Event.) Make sure Enabled is checked. The Display Message allows you to enter a short message that will appear when there is no more open inventory for sale (i.e. Sold Out, Rush Line Only, etc.).


8. Delivery Methods allow your customers to choose how they will receive their tickets. Checkmark your organization's Preferred Delivery Methods. Start Days allow you to dictate to the system how many days before the event you would like this delivery method available to the customers. The Cutoff Days tell the system when to turn this option off prior to the event. 


9. Ticket Verbiage – This is where you can add specific information that needs to appear on the ticket (most ticket formats pull the elements directly from the database, but these fields can be added to the ticket formats if you need special information to appear on the ticket).


10. The Images tab is where you will upload still images and video/trailers that will appear on the event page online. To upload an image, click on the Upload arrow, and select the image that will become the Main Image and Thumb Image. To add additional images, click Add Image. To add a trailer, click on Add Trailer, and place the YouTube or Vimeo embed link. Click on Preview to finalize the trailer.

Event_Build_9.1.jpg Event_Build_9.2.jpg


11. On the Web Control tab:

  • Checkmark Show Event Price Info on Web Sales to show specific pricing information.
  • Checkmark Show Tier Color on Web Sales if you have a reserved seating chart with different price levels.
  • Allow Seat Selection on Web Sales should be checked if you have a reserved seating chart and you allow your customers to select their own seats.
  • You can enter in an External Event ID: This can be up to 50 characters long. 
  • Select the Ticket Search Type from the drop-down menu. The Ticket Search Type allows you to choose how the customer sees ticket information online. 


  • If you are building a General Admission Template(s), you will want to uncheck the box next to Show Tier Color On Web Sales
  • Checking Show Customer Service Contact Link will allow you to publish a customer service link with Box Office contact information.
  • By checking Display Message at Available Qty, a display message will appear when this quantity of tickets has been reached. This is used to indicate a sold-out show with specific information or message once sold out. 

12. The Web Descriptives tab is where you can add a short description of the event that will appear in a thumbnail tile view.


13. Web Availability is an area where you can put additional information about a sold out performance.(Some Venues use this to give specific instructions on how to get tickets via Rush or Standby Line). 


14. The Descriptions tab is where you can add a full description of the show/event.


15. The Confirmation tab allows you to add confirmation text about this specific event that the customers will receive via email confirmation, once their purchase online is complete.


16. Custom Properties are specified by the organization, but are generally used for information about a specific show/event (i.e. Run Time, Country of Origin, Cast and Crew, etc.)


17. Included Shorts is generally used by Art Houses and Film Festivals that show short films prior to a feature length film or have a shorts program with all of the shorts bundled into a feature-length show.


18. Once you have filled out all of this information, click on Apply to save and OK to exit. 


19. Next right Click in the Tier/Inventory and select New Tier. 


20. In the General tab, select the Sales Line type and the Tier Name.


  • Here, you can also enter in a Zero Available Qty Message that will appear when the open inventory in this tier reaches zero. 
  • If you want your customers to be able to see how many tickets are still available, check the Box next to Show Available Qty on Web.
  • Tier Priority is similar to display sequence and orders the tiers online.
  • In the Color box, choose a color for the tier. This is usually used on reserved tiers.
  • Time Based Tier allows you to associate a certain timer with that tier. 
  • If you are ready for you Tier to be put on sale, check the enable box. 
  • If you are building a General Admission tier, please check the General Admission box. 
  • In the Initial Default Inventory box, enter in the number of seats here, if known.

21. Click Apply to save. 

22. An Open Inventory Group appears. If this is the only inventory group needed, then click OK and build the pricing.

A. If you need to add more Inventory Groups right-click in the Inventory box and select New.


B. From this pop-up, you can name your inventory group something different. You can also adjust the Quantity available for sale from here. 


23. Once you have added all of your inventory groups, click Apply to save and OK to exit.  

24. Next, you will need to add prices. Back on the main event page, highlight the event and then the Tier/Inventory. In the Event Price section, right-click and select New.

25. Event Price: New: right-click in the Price box and select New Price.

26. The Price: New window will appear.

       A. Choose the applicable Sales Line and Sales Line Type.

       B. Enter in the name. This will not be seen by the customer but should be easily identifiable for accounting purposes. We recommend being very detailed in the price name (i.e. ABC Venue Adult, Subscription Adult, Gold Member Price, etc.).

       C. If it is a complimentary price, check the box next to Complimentary.

       D. The Notes tab is for internal use only and will not be seen by the customer.

27. Click Apply, then OK.

28. In the Price Distribution: New window right-click and select New.



-Price Category: choose Price.

-Amount: enter in the amount of the item being sold.

-Tax Rate: select the correct tax rate, if applicable.


 -Unredeemed/Redeemed Account: choose the appropriate account from the drop-down. 

  -Select Apply then OK.

   *If the price also includes a fee, repeat the above steps, but choose Fee in the Price Category.

 -Effective Sale Date: choose the date the price should be effective. This can be set in the future and Agile will automatically change the price at the set time.

  -Fair Market Value: enter in the value of the item being sold. Fair Market Value shows up on certain Gross Revenue Reports.

29. Click Apply, then OK once all the pricing information has been created.

30. In the Event Price: New window, select the price that you just created from the list of prices, and fill out the information below. 

  • Sales Channel: the Channel through which you sell the ticket such as Web sales, Box office sales etc. 
  • Ticket Type: the name of the ticket that will appear to the customers both online and on their tickets.
  • Functional Area: determines who has the ability to sell/buy these tickets (i.e. Level 0 -Default Unrestricted Prices are available for everyone to purchase, but Level 1- Restricted Price(s) are generally hidden from view unless a permission or benefit is set for purchase ) 
  • Event Ticket Format: are preset formats that pull select information that prints on the ticket 
  • Package Ticket Format: if this price is bundled in a Package, you can choose a specific ticket format to print.
  • Display Sequence: allows you to determine in what order the list of prices appears on the Box Office screen as well as online. 
  • Name-Assign: Allows you to capture names for each ticket (not required).
  • Quantity Restriction: allows restricting the number of tickets that can be sold at this price per order (i.e. Minimum of 2 Maximum of 8 tickets per order).
  • Enabled: allows you to use the price. 
  • Include Service Fee: This allows you to include any service fee that you have set up. See Creating a Service Fee for more information.
  • Allow Package Sale: Must be checked if you are bundling events together for a package.


Please note: if you wish to delete an event, simply right-click on the event and select delete. This will delete the event and all of the Inventory and Pricing. 




Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request